Uncover the hidden gems of shikoku, japan's most underrated island

Shikoku, Japan's smallest main island, packs an astonishing punch when it comes to natural beauty, quaint towns, and a rich cultural heritage that can easily consume weeks of your time. Our 12-day road trip through this often-overlooked region was a revelation, a journey that exposed us to a unique Japan that few tourists get to experience.

Why shikoku should be your next off-the-beaten-track destination

From the rugged Iya Valley to the picturesque Kanakakei Ropeway, Shikoku is a treasure trove of secret attractions that are a world away from the crowds of the Golden Route. History buffs will adore the Uchiko-za Theater and Awa Odori Kaikan, while adventure-seekers can indulge in a range of outdoor pursuits, from hiking to kayaking.

What sets Shikoku apart is its authenticity – you're unlikely to bump into many foreign tourists, making for a genuinely immersive experience. And when it comes to sampling the local cuisine, Hirome Market in Kochi is a must-visit, offering a mouthwatering array of dishes that showcase the island's culinary delights.