Southwest's affordable cobrand card: perks and pitfalls for flyers

Southwest Airlines is rolling out its Southwest Rapid Rewards Plus Credit Card, aiming to attract budget-conscious travelers with a surprisingly generous package of perks – and a relatively low annual fee of just $99.

A quick look at the benefits

This card isn’t a flashy premium travel card, but it offers a solid set of benefits for those who frequently fly Southwest. Think free checked bags, priority boarding, and seat selection, all bundled into one. However, seasoned Southwest loyalists might find themselves better served by the airline’s higher-tier cards, boasting richer rewards and earning rates.

The fine print: what you need to know

The Rapid Rewards Plus comes with an 80,000-point welcome bonus after spending $1,000 in the first three months. You'll earn 2 points per dollar spent on Southwest purchases, 2 points on gas and groceries (up to $5,000 annually), and just 1 point on everything else. The card boasts no foreign transaction fees, and extended warranty protection – a surprisingly valuable addition.

The perks that matter

Let’s be clear: the free checked bag is a game-changer, especially considering Southwest’s recent baggage fees. Group 5 boarding, allowing access to prime seating spots, is another notable advantage. Plus, you'll receive a 10% flight discount code every year on your anniversary – a nice little boost towards those coveted Companion Pass points.

Is it worth it?

For occasional Southwest flyers, this card is a surprisingly good value. The $99 annual fee is easily offset by the free baggage and priority boarding. However, if you’re a frequent flier, the airline’s Priority or Premier cards – with their enhanced benefits and higher earning potential – are undoubtedly a better investment. Don't forget, Southwest's Rapid Rewards points are most valuable when redeemed for Southwest flights, so sticking within the ecosystem maximizes their worth. The card’s rewards structure is straightforward, but it’s designed for loyal Southwest travelers, who might prefer the more robust bonus categories offered by the airline's elite cards. A credit score of at least 670 is recommended to increase approval odds, and be mindful of Chase’s 5/24 rule – if you’ve opened five or more new accounts in the past 24 months, your application may be denied.

The bottom line

The Southwest Rapid Rewards Plus Card strikes a balance between affordability and practical travel benefits. It’s a solid choice for casual Southwest travelers seeking a straightforward way to earn rewards and enjoy airline perks without breaking the bank. But, for dedicated Southwest enthusiasts, a higher-tier card will likely deliver a more compelling long-term return.