Berlin tourism falls short of 30 million overnight stays in 2025, challenges ahead for growth
Berlin tourism figures dip below 2019 levels despite recovery in 2024
Berlin's tourism industry recorded 29.4 million overnight stays in 2025, a fall compared to the previous year's strong recovery. This mark was below the 2019 record, which saw nearly 34 million overnight stays.
Domestic tourists led the market, accounting for 58.9% of total overnight stays.German visitors made more than 17.3 million overnight stays, while international markets like the United States, Great Britain, and the Netherlands saw declines. However, new markets like Turkey, China, and Israel showed growth.
Experts pinpoint challenges in berlin's tourism landscape
Industry experts point to local challenges in Berlin, including connectivity and infrastructure issues. Visit Berlin CEO Burkhard Kieker criticized the federal government and Lufthansa for hurting Berlin and eastern Germany in terms of air connectivity.
Kieker emphasized the importance of trade fairs and congresses, urging more promotion to drive future growth.With major events like ILA and InnoTrans scheduled for 2026, and the city's 800th anniversary in 2037, there are hopes for a resurgence in tourism.
Berlin's tourist numbers compared to peers
Berlin leads tourism volume within Germany but lags behind Munich and Hamburg in terms of recovery. While Munich and Hamburg have reached or surpassed 2019 levels, Berlin's numbers dropped.
Experts attribute this difference to local challenges rather than general consumer caution.
A look ahead: promising signs for berlin's tourism future
Despite the 2025 figures, there are reasons to be optimistic about Berlin's tourism prospects. The city remains a top five destination in Europe, particularly popular among solo travelers. With strategic event promotion and continued marketing efforts, Berlin could rebound and reclaim its position.